Beware the Squid!

Goal: Create a social campaign with eCommerce integration garnering 3,500 followers, >5k first time purchasers and $850K incremental revenue attribution.

Concept: Using MidJourney AI, create a series of 60’s sci-fi inspired movie posters to market the fictional story of Beware the Squid! Release one poster a week (over 10 weeks) on Instagram with the opportunity to win a limited edition printed version by following and commenting on posts.

Deliverables:

• eCommerce campaign—onsite, CRM, social and performance marketing assets.

• 10 custom movie posters (digital)

• 3 limited edition print posters

Performance

Sessions driven to landing page: 20,250
Social Engagement

• New Instagram followers: 6,100

• Comments: 1,115