Common Tread by RPM

Goals: Develop a premium content component of the newly created, Comoto-wide, subscription loyalty program—Rider’s Plus Membership (RPM).

Concept: Publish a premium lifestyle magazine with accompanying films to bring the print stories to life through video. Give the magazine to RPM subscribers as part of their “‘Welcome Kit’ to the program. Sell the magazines in retail chain at POS for $14.99 to use as an up-sell mechanism for RPM subscription ($59.99).

Deliverables:

• 100 page motorcycle lifestyle magazine

• Film series: in-house productions and indie acquisitions

Performance

RPM year one subscriptions: 97,450 ($59.99 subscription)

Net Promoter Score: 72