Dumb & Dumber Summer campaign

Goals: Develop a content marketing campaign to drive brand awareness for RevZilla and session traffic to the site during the peak sales season. Collaborate with our PR agency (Havas Formula) to garner national media attention with a story that reaches beyond the endemic motorcycling audience.

Concept: Remake the iconic minibike scene from the 1994 film as the summer tentpole of our premium series, Common Tread XP. Create two complementary videos from our other series (The Shop Manual & Daily Rider) to continue driving awareness & audience engagement.

Deliverables:

• Long format episodes (3)

• Video trailer

• Social asset package

Performance

90 day organic views: 1.9M

eComm Site Sessions: 43k

Earned media 26 placements, 84M impressions