Sedici

Goals: Evolve Sedici creative direction and launch first limited edition product—Forged Carbon Helmet (1k made).

Concept: Break through the homogenization of motorcycle industry marketing by taking the rider out of the typical scenario and dropping them into experiences that capture the subversive nature of the brand.
Concurrently, launch limited edition Strada Forged Carbon Helmet to build excitement for new line of seasonal LE product drops.

Deliverables:

• Updated tagline, art direction, and brand guidelines

• Forged Carbon LE launch campaign

Performance

Exclusive brand penetration: 20.8% TTM (11% YoY)

Sales: 950 limited edition units (S, M, L sizing sold out)

Awareness generation:

• Influencer campaign resulted in 14M impressions

• Dedicated floorspace across 150 stores nationwide